Ad Man Peter Rogers New Orleans Home
With incredible custom-made furniture, fabulous trellis work and a wonderful palette combo, retired Ad executive Peter Rogers has put together the best decorative elements in his New Orleans home.
The highly-acclaimed advertising genius started his fruitful career from an influential Manhattan-based advertising firm Trahey-Caldwell, which he took over and renamed it to Peter Rogers Associates. The Mississippi-born Ad man was known for his notable slogans of Bottega Venetia’s "When your own initials are enough" and Vidal Sassoon’s “If you don’t look good, we don’t look good." During his career, Peter also used to live in several New York posh apartments including a penthouse unit in Park Avenue.
Peter is now living in a quiet Creole cottage with a two-story historic residence and a stunning courtyard alongside Lydia Louise, his Löwchen companion. His Creole cottage is reachable up on a mountain hill through a long-winding road and is enveloped with rock-blasted retaining walls. This enormous place gives Peter a greater sense of peace and privacy as his property overlooks vast mountainous regions on both east and west directions.
What's fascinating about this elegant two-story residential complex is the fact that is was designed by Peter himself. He wanted a hilltop pavilion where he could have an adequate amount of private space for himself and his guests covered with natural stones including slate and granite. He also thought of installing tall windows in many parts of the house for better lighting as well as making the high floor-to-ceiling distance in every room. Outside of his Creole cottage, you can find his art studio where he spends the time to create his masterpieces as part of his relieving techniques.
Peter appreciates the double view of his New Orleans home, which is used to be farmland of overgrown fruit-bearing trees. He envisions designing his house where you can see the entire landscape while overlooking the vast greeneries down below the mountain hills. Before the renovation started, Peter would prefer to use natural stones for the floorings and walls, combining them with stucco-finished materials for both interior and exterior spaces. In fact, he applauded the property immediately when he first saw it, noting that the whole compound, particularly the main structure, was in pristine condition.
Discovering his captivating courtyard
The Vieux Carré courtyards feature a massive landscape creation which is enclosed with boldly-detailed masonry walls and high-rated amenities. One of them belongs to the legendary Ad magnate Peter Rogers who moved to New Orleans in 2014. His stunning courtyard is open for touring purposes, providing visitors a deeper insight over the brilliant concepts that made Peter an excellent amateur designer.
In collaboration with landscape designer Kurt Leblanc, Peter has created an impressive courtyard inspired by the design concepts of "Tennessee Williams Tropical." According to Leblanc, Peter prefers his courtyard to appear tropical and rich as opposed to his previous Connecticut residence where the landscaping design was geared towards a formal look. The Creole cottage covers the two sides of the courtyard while natural stone walls complete the remaining sides. It features raised garden beds, plant boxes and open grasslands with various textures and patterns.
Walkways are characterized by tone pavers that include slate, flagstone, and granite in different locations. With enough trees and shrubs surrounding the site, the house only gets filtered light, making its interiors cool and cozy. When the remodeling began, there were three huge palm trees already present at the site along with a gorgeous wall fountain that featured three lion heads.
Peter added a series of dimensions by layering textures and height since the courtyard wasn't huge enough to make a spacious landscape. This complemented the square containers of white "Bird of Paradise" plants and other species like heliconia, crinum lilies, and ligularia surrounding the place. You will also encounter the English ivy and some green-edged white ferns on strategic locations which aim to soften the hard landscaping elements.
Exploring the interiors
Approaching the main residence, a stone-built structure is found on the left side, used as a home studio. The facade behind the retaining walls is built with various masonry and stone materials. You can also find the rock garden behind the studio which appears as a natural spring. At the back of the house, you will find the pool, covered with beautiful plant species, outdoor benches, and patterned pavers.
Heading inside, each central room is measuring 20 feet by 20 feet with 16 feet ceiling height which is spacious enough to let the light and wind pass through. The 14-feet tall windows will allow you to enjoy the outdoor sceneries while providing the interiors enough light. With regard to the adjacent sections, the master bedroom, guest rooms den and the main kitchen are at least 20 feet by 20 feet with 12 feet high floor-to-ceiling distance. What's more, there's an extra guest room on the lower floor, fronting the eastern hillside view.
In the living room, you will see a still life hang just above the mantle of the William Haines cocktail table which previously owned by stage actress Claudette Colbert. An elegant Rubelli linen dresses the sofa while the mirrored tables with polished granite countertop and a zebra-patterned rug complete the stone-tiled living space. Contemporary El Morocco palm lights are installed on the fireplace.
Peter has converted the formal dining room to a walled garden room using double-height trellis that ran along the width of the stucco-finished brick home. As suggested by friends, he drew his trellis aspirations when he visited Villa Trianon, the luxurious residence of designer Elsie de Wolfe’s near Versailles. The room was painted green and then decorated it with various home displays that resemble the natural beauty of swamps and lakes. In addition, the long and narrow spaces around the dining and living room were all paved with black and white stone tiles.
Looking into his master bedroom, the space is highly decorated with an antique desk, an oval portrait of Roger's father, traditional lamps, marvelous Steven Kuzma paintings and some exquisite end tables. Rogers sought the professional expertise of interior decorator Carl Palasota and Chuck Ransdell, a restoration designer for his New Orleans project.
Peter has drawn his design influences from Palladian architecture and his neoclassicist friend, Niall Smith, a Manhattan-based antique dealer. Now, he has embraced the natural wonders of the city, admitting that he hasn't once missed his Manhattan living in the past.
- Dale Basilla